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Japan Using #AR To Teach Kids to Enjoy the Newspaper!
This needs to be an “A-HA” moment for the publishing world! Problem: Printed newspaper readership in decline, loss of advertising revenue Solution: Using an Augmented Reality APP, the content which is...
View ArticlePolytron Technologies Unveils Transparent Phone (VIDEO)
Technology is cool. There is no denying that, at least in my book. While in most recent times the tech advances have been to the detriment in many ways to the longevity of print in certain channels,...
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PrintMediaCentr Launches Print and Integrated Marketing Webinar Site
To keep things tidy over here on the main site and keep our growing list of upcoming programming easily accessible, I am pleased to announce the launch of PMC’s Print and Integrated Marketing...
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The Future Of Print Is In The Palm Of Your Hand
I have written a few posts to date regarding my experience at Dscoop and saved this one for the finale since it will recap something incredibly unbelievable, awesomely inspirational and yes, even...
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New Print Ad Can Keep Track Of Kids At The Beach With App
When I shared my CMYK Manifesto to Re-Think Print in 2014, this is what I was talking about – x1000! Nivea’s “Protection Ad” created by FCB San Paulo contains a detachable bracelet to put on a child…...
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PrintMediaCentr’s Printerverse Lands At #GRAPHEXPO 14
THE PRINTERVERSE AT GRAPH EXPO 14 TO DELIVER “OUT OF THIS WORLD” NETWORKING AND LEARNING EXPERIENCE Special Events, Trending Marketing Sessions, and Robust Networking Round Out the Interactive...
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The 2015 CMYK Manifesto: Invest In The Future Of Print
The Following Topics Are Over And Done With For 2015! MSP/PSP… WTF! Enough already. No acronym is going to change the perception of what you do if you have presses in the building. Printing is NOT a...
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Three Technologies That Will Disrupt Your Business
by Roberto Blake Disruption doesn’t have to be a bad thing. In fact you should look for ways to turn it to your advantage and scale your business for the future, instead of being left behind. Taking...
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Decoder Ring: Understanding How To Make Your Web Presence Work For You
Recent inspiration has given light to something I think will help many of those roaming the Printerverse. In the past I have talked about how to understand the different areas of print, leverage the...
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Have QR Codes Finally Reached Their Glory Days?
QR codes have been used by marketers since early 2010. As smartphone adoption increased, phone manufacturers and marketers realized the camera on the phones could be used to scan the codes. The hope...
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